Wellapp

Hello! Here are your revenue tasks:

Tasks

50 leads from Snitcher. Enriching now.

Enrich 50 new leads
Verify firmographics
Pull payment history
Flag high-intent signals

Graph

Ask anything or use / for commands…

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Waterfall

Enriching leads50 of 50

Acme Corp · acme.com

5 sources

Business data

€2.4M ARR · pays on time

Banking

Firmographics

SaaS · 45 employees · Paris

Registry

Intent signal

Viewed pricing 3× this week

Snitcher

Tax ID

FR 824 521 364

VIES

Contacts

Sophie Marot · CFO

Your revenue engine, in one conversation.

Ingest every signal. Enrich every lead. Score, route, act. Measure real revenue. Replace 5 tools with one graph.

Try Well free Book a demo

Five tools. Five logins. Zero overlap.

Your revenue stack is five tools that don't talk to each other.

Enrichment meets a dead end

Clay enriches your leads. HubSpot tracks your deals. Neither knows the other exists.

Attribution is a guess

Your CRM knows contacts. Your bank knows payments. Neither knows the other. Revenue attribution is a guess.

Scoring ignores what matters

You built a lead scoring model in a spreadsheet. It uses company size and industry. It ignores payment history, product usage, and intent.

Board deck. 3 days.

Export from Stripe. Export from bank. VLOOKUP. Pivot table. Slides. Every quarter, from scratch.

Pierre's Monday morning

Pierre

Scaling-ops founder · France

Before Well

Opens Clay. Enriches 50 leads.Mon 9:00 AM

Exports CSV from last week's Snitcher list.

Opens HubSpot. Imports CSV.Mon 10:00 AM

Manually maps columns. Creates deals for top 15.

CFO asks for Q1 revenue.Mon 2:00 PM

Opens Stripe. Exports. Opens Qonto. Exports. VLOOKUP in Sheets. Low confidence in the numbers.

Still building the board deck.Tue - Wed

Low confidence in the numbers.

Board deck sent. 4 days.Thu 4:00 PM

Numbers might be wrong.

With Well

One prompt to Well.Mon 9:00 AM

"Enrich the 50 leads from last week's Snitcher list. Score them. Push the top 15 to HubSpot."

Done. 15 scored leads in HubSpot.Mon 9:02 AM

Enrichment data attached. 3 flagged as high-intent.

"Show me Q1 revenue by client segment."Mon 9:05 AM

Gets Canvas with MRR waterfall and client health table.

Leads scored. Board deck ready.Mon 9:15 AM

Expansion targets found. One conversation. 15 minutes.

Four layers. One revenue engine.

Connect, enrich, score, measure. Each layer builds on the one below.

Layer 1

Ingest

The foundation

Every signal from every source: website, email, billing, banking, CRM, product usage. 100+ connectors. MCP. Chrome extension.

Stripe, Chargebee, Qonto, Mercury, HubSpot, Gmail, Snitcher, Slack, Shopify, and more
MCP ingestion from any tool with an API

See Capture

Layer 2

Enrich

The context

Waterfall enrichment: business data, firmographics, intent signals, tax IDs, contacts. Every company auto-updated.

Business data first, then firmographics, then intent
Like Clay, but on the financial graph

See context graph

Layer 3

Score and act

The engine

AI scores leads from full context. Routes to the right person. Triggers outreach. Flags churn. Push data to any tool via MCP.

Scoring from firmographic fit, financial health, payment behavior, product usage, and intent signals
Push scored leads to HubSpot, Outreach, Apollo, Slack, or your data warehouse

See agent fleet

Layer 4

Measure

The clarity

MRR, churn, NRR from real money. Board deck in a conversation. Revenue per client. Payment intelligence. All queryable.

Metrics from billing and bank, not deal stages
Board deck generated from one prompt

See generative UI

Every signal. Every source. One graph

Enrich: financial + firmographic + intent

Waterfall enrichment. Business data first, then firmographics, then intent. Like Clay, but on the financial graph.

100+ connectors. 11,000 banks. One graph.

100+

connectors. Billing + banking + CRM.

Clay enriches leads. Well enriches the full picture.

Provider	Coverage	EU	US
Clay	Enrichment only	Not supported	Not supported
HubSpot	CRM contacts, US + EU	Supported	Supported
Apollo	Sales signals, US + EU	Supported	Supported
ChartMogul	Billing only, US + EU	Supported	Supported
Well	Billing + banking + CRM + enrichment, EU + US	Supported	Supported

Describe what you want. Well does the rest

See it in action

A question that used to take a meeting now takes a message.

New agent

How can I help you?

Search for anything

Analyze data for insights

Create a chart

Filter and sort data

Ask anything or use / for commands...

Your CRM vs your revenue graph

The CRM shows a deal. Well shows a relationship.

Solo today. Team tomorrow.

Solo

You run the engine.
Enrich, score, and measure from one conversation.
One person. Full visibility.

Team

Founder handles strategy.
Sales enriches and scores leads.
Finance tracks revenue and reports.
Everyone works the same graph.

Board deck due? Ask Well.

Q2 is closing. Generate your board deck from one conversation. MRR waterfall, client health, churn analysis. 10 minutes.

Try Well free

Real revenue. Real metrics. Real board deck

Start with a template

Pick a stage. See the questions your peers are asking.

How much runway do I have left?

KPI

What were my biggest expenses last month?

Bar chart

Show me all overdue invoices

Table

Am I profitable this quarter?

Summary

How Well compares.

Capability	Well	Clay	HubSpot	Apollo	ChartMogul	Stripe
Signal ingestion	All sources	Enrich only	CRM	Sales	Not supported	Not supported
Enrichment + business data	Financial + firmo	Firmographic	Manual	Contact	Not supported	Not supported
Lead scoring	Full context	Firmo only	Deal stage	Sales signal	Not supported	Not supported
Revenue from bank	Real revenue	Not supported	Not supported	Not supported	Billing only	Stripe only
Natural language	Supported	Not supported	Not supported	Assist	Not supported	Not supported
Push to any tool	MCP	Export	Integrations	Integrations	Not supported	Not supported
Price	EUR 19-199/mo	EUR 149-800/mo	EUR 0-890/mo	EUR 0-119/seat	EUR 0-599/mo	Free (lock-in)

What founders are saying

“I replaced Clay, HubSpot, and a spreadsheet with one conversation.”

Pierre

Founder, Scaling SaaS, France

“Board deck went from 3 days to 10 minutes. The numbers match the bank.”

Linsay

Finance lead, Series A SaaS, US

“I finally know which clients are profitable and which are slowing payment.”

Cathie

Agency lead, Digital agency, US

Frequently asked questions

Well auto-enriches company profiles from invoices, bank transactions, email, and public registries. Contacts, payment history, revenue per client, tax IDs are all updated continuously. No manual data entry. No deal stages to update.

Clay and Getcargo enrich leads with firmographic data from 150+ providers. Well does the same enrichment and adds business data: invoices, bank transactions, payment patterns. A lead's payment history enriches their score. An overdue invoice changes their churn risk. Enrichment and financial intelligence are one system.

Yes. AI scores leads from the full context: firmographic fit, financial health, payment behavior, product usage, and intent signals. Not just company size and industry. The model learns from your actual conversions.

Yes. Well pushes data to any tool via MCP: HubSpot, Outreach, Apollo, Slack, your data warehouse. "Push the top 20 scored leads to HubSpot" works in natural language.

100+ connectors: Stripe, Chargebee, Qonto, Mercury, QuickBooks, Pennylane, and more. Plus 11,000 banks across EU and US.

Yes. Well computes revenue from any payment source: subscriptions, invoices, project billing, mixed models.

Well connects to HubSpot. Your contacts sync. Well adds the financial and enrichment layer HubSpot is missing. Use both, or migrate fully.

Ask "Prepare the Q1 board deck" and Well generates a Canvas with MRR waterfall, client health, churn analysis, and expansion signals. All from real business data.

Run your revenue from one conversation.

Connect your tools. Enrich your leads. Score, act, measure. Done.

Try Well free Book a demo